Nobody picks the coefficient. The paper does, and the rule runs in a fixed order.
- Partial credit is checked first. If any item type on the paper can award part marks, the exam takes Cronbach's alpha, and the check stops there.
- Otherwise, every scorable item must be multiple choice or true/false. If they all are, the exam takes KR-20. If any other type is present, it takes alpha.
Likert items are removed from the scorable set before the rule runs. They collect opinion, so they carry no right answer to be consistent with.
The report names the coefficient it used, next to the number. Exam reliability covers what the figure then means.